AppsFlyer
A mobile-measurement platform for install and re-engagement attribution, deep links, cost, fraud protection, privacy sandboxes, and audiences.
Why use it
Growth teams can compare channel quality, connect spend to player events, and adapt measurement to iOS and Android privacy changes.
Where it fits
Use analytics, feedback, player support, and updates to fix issues and decide what to improve after launch.
What to check
The SDK adds privacy, size, and governance duties, plan allowances vary, and attribution is constrained by platforms and does not prove incrementality.