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A mobile analytics platform tracking ad attribution, cost, audiences, links, subscriptions, and fraud with privacy-oriented measurement.
Why use it
Mobile publishers can evaluate channels, optimize retargeting, and send post-install events to advertising and internal analytics.
Where it fits
Use analytics, feedback, player support, and updates to fix issues and decide what to improve after launch.
What to check
Pricing is generally sales-led, SDK and data sharing need privacy review, and aggregate attribution and models are affected by platform policy and missing signals.