Microsoft Clarity
Microsoft's behavior-analytics service provides heatmaps, session replay, interaction metrics, and filtering for websites and mobile apps, with official Android, iOS, Flutter, and React Native SDKs.
Why use it
Microsoft Clarity lets teams observe real friction around wishlist, demo, and purchase calls to action or companion-app flows, finding layout issues, dead taps, and content-order problems that aggregate conversion rates conceal.
Where it fits
Use analytics, feedback, player support, and updates to fix issues and decide what to improve after launch.
What to check
Clarity has no official Unity or Unreal integration, so engine projects using a custom native bridge must validate it themselves; the service processes user interaction data and still requires privacy notice, consent management, and sensitive-content masking.
