Matomo
An open-source web analytics platform with visits, events, goals, funnels, heatmaps, tag management, and optional cloud hosting.
Why use it
Game sites, patch pages, and browser games retain raw data control while measuring conversion with less third-party tracking dependency.
Where it fits
Use analytics, feedback, player support, and updates to fix issues and decide what to improve after launch.
What to check
Privacy-oriented does not mean automatically compliant: configure cookies, consent, and anonymization; native-game behavior needs custom events or another pipeline.