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Launch & Reach PlayersMarketplaceProprietaryUsage-based

itch.io

It supports customizable pages, pay-what-you-want pricing, early access, preorders, bundles, analytics, and build uploads.

Why use it

Low publishing friction makes it excellent for first playable builds, jam games, demos, and small commercial releases.

Where it fits

Prepare the store page, distribution, press assets, community, and localization needed to reach the right players.

publishingdistributionmarketing

What to check

Discovery and conversion still depend on presentation and promotion; configure payments, taxes, and refunds early.

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