HandBrake
An open-source video transcoder with device presets, queues, crop, scaling, filters, subtitles, and modern encoders.
Why use it
It converts high-quality masters into store, web, and social sizes and bitrates through reusable presets.
Where it fits
Prepare the store page, distribution, press assets, community, and localization needed to reach the right players.
What to check
Platforms often impose exact specifications, and blind presets can break color, audio, or frame rate; it is not a creative editor.