ESRB Ratings Process
ESRB's official process distinguishes physical retail review from the digital IARC questionnaire and explains disclosure, extreme-content video, DLC, post-release verification, and advertising duties.
Why use it
For a North American launch, teams can gather the strongest content, interactive elements, and marketing materials early, avoiding resubmission, packaging rework, or sanctions caused by omissions.
Where it fits
Prepare the store page, distribution, press assets, community, and localization needed to reach the right players.
What to check
Digital titles normally use IARC for free through participating stores, while physical products require traditional review and contact pricing; ESRB rules center on the United States and Canada, and incomplete disclosure can trigger serious penalties.
